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Make the most of your participation at the Fair with The Exhibitor Marketing Hub
Welcome to the Winter edition of Arts & Antiques Fair Olympia 2022!
We are thrilled that you will be exhibiting at the Fair.
As part of your preparations, we have a host of tools that can help you make the most of your participation, including this brand new website.
What is available to you:
- Exhibitor Listing on the Fair website
- Promotional banners and logos
- Social media engagement and promotion
- PR, press and newsletter coverage
As always we are keen to hear about your new stock and individual pieces that we can highlight in PR and other Fair communications. This is important information in order for us to illustrate the range of pieces available at the Fair and create engaging content whilst promoting your business.
Our marketing strategy for 2022 is heavily focused on increasing the content and information available to our visitors.
If you haven't already, please fill in the Marketing Form HERE.
Update your Website Exhibitor Listing
To maximise your participation, please take the time to update your profile now, and this can be added to, and amended in the run-up to the Fair! This information will pull through to our Exhibitor List here. You can add a logo, social media handles and stock imagery to your company profile information, by clicking on 'Edit My Profile' on the left-hand menu. Remember to add your logo or a representative piece of your stock image, which will display at the top of your profile.
Your stock images are key for 2022, as these will be utilised throughout the wide-ranging marketing campaign, for PR opportunities that arise and across both print and digital.
Don't forget to select your categories by clicking on 'Select Categories' - this will help users find you when using the category filters on the Exhibitor Directory List. You can also upload images and descriptions of stock by clicking on 'Upload Stock'.
You'll see there is a handy 'Task List' that shows you what's still outstanding on your profile.
For any questions relating to the Fair, please email marketing@olympia-art-antiques.com or contact the team here
Please note that this login is separate from your Exhibitor Manual login.
PR Coverage
Brand new for our 2022 marketing campaign, is PressLoft, the largest online PR tool specialising in the Art and Interior sector working to connect businesses with an extensive network of over 24,000 journalists. This PR tool simplifies the PR process and aids us in securing further press coverage to promote you, by broadening media reach and tracking all activity and results with detailed reporting.
Housing all PR content in an online press room allows journalists to access everything they need to feature a business in an instant and as a result, increases their press coverage results significantly.
Your high-quality images will be uploaded and tagged by us, with relevant descriptions, dates and provenance so please provide us with all important information when sending across your images. These details can be added to the naming convention of the image, or on a separate word document.
We are also working with our dedicated PR consultant Alex Inkin, who can be reached at alexinkin@gmail.com
If you have any questions on the above, please contact us at marketing@olympia-art-antiques.com
Promotional Opportunities
We want to let the art and antiques community know that you are exhibiting with us, so they know to visit you at the Fair - so help us get the message out!
Please click here for our Winter Art & Antiques Logo and see our downloadable assets to get you on your way and start shouting about your attendance:
When using these assets, don't forget to tag us in your posts so we can engage and share!
Facebook: @olympiaartandantiques
Twitter: @olympiaantiques
Instagram: @olympiaartantiques
Pocket Map
This year we are not producing a show guide but will be producing a pocket map.
The Fair Pocket Map will be available on entry to the Fair and will provide visitors with a vital reference tool to navigate their way around. The map will contain a complete full and complimentary A-Z listing of exhibitors with your company name and stand details and The Fair's floor plan.
Pocket map advertising opportunities will be available, and this will be organised by us. If you are interested in an advert slot, please email us at marketing@olympia-art-antiques.com so we can send through prices and specs.
